PR + MEDIA KITS
From concept to creation, we craft unforgettable PR kits that amplify your beauty brand’s presence and leave a lasting impression.
PR + MEDIA KITS
- WHAT IS A PR KIT?
- WHY DO I NEED A PR KIT?
- GOALS BEHIND A PR KIT
- WHEN TO SEND OUT A PR KIT/BOX?
- PR KIT EXAMPLES
MEMORABLE BRANDS DON'T JUST LAUNCH - THE CREATE MOMENTS THAT BECOME CONTENT WORTH SHARING
WHAT IS A PR BOX?
A PR Box is a carefully curated package that showcases your brand’s latest products, seasonal campaigns, or special events. It’s designed to captivate and engage influencers, media outlets, and key industry players, making it an essential tool for generating buzz and building brand awareness. Each box is thoughtfully crafted to reflect your brand’s unique identity, ensuring that the recipient experiences your products in a way that’s memorable and impactful.
WHY IS IT IMPORTANT TO INVEST IN PR FOR YOUR BRAND?
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Amplifies Brand Awareness:
PR helps you reach a wider audience by getting your brand in front of influencers, media, and potential customers, increasing your visibility in the market. -
Builds Credibility:
Positive media coverage and endorsements from trusted sources boost your brand’s credibility, making you a more trusted name in the industry. -
Strengthens Relationships:
PR creates opportunities to connect with industry leaders, influencers, and loyal customers, fostering relationships that can lead to long-term partnerships and brand advocacy. -
Drives Consumer Interest:
Well-executed PR campaigns can create buzz and excitement around your products or services, driving consumer interest and engagement. -
Differentiates Your Brand:
In a competitive market, PR helps you stand out by highlighting what makes your brand unique and memorable, setting you apart from the competition.
THE GOAL?
THE GOAL IS TO CREATE AN UNFORGETTABLE UNBOXING EXPERIENCE, CREATE INDUSTRY BUZZ & INCREASE BRAND AWARENESS.
Launch Product & Create A Memorable PR Box Experience 🚀
We start by diving deep into your brand's goals and the emotions you want to evoke, ensuring that every detail of your PR Box is designed to stand out and leave a lasting impression.
Send Out PR Kits to Selected Industry Leaders 💌
We carefully choose industry leaders and media outlets who align with your brand, creating strategic collaborations that amplify your reach and enhance your brand’s credibility.
They Love it; They Share it With Their Audience 📈
When influencers and industry leaders fall in love with your PR Box, they share it with their followers, putting your brand directly in front of your target audience and driving organic buzz.
WHEN TO SEND A PR KIT?
- Product Launches: When introducing a new product to the market.
- Seasonal Campaigns: To highlight your brand’s offerings for specific seasons (e.g., holiday collections, summer essentials).
- Collaborations: When partnering with another brand or influencer to promote a joint effort.
- Anniversaries: To celebrate your brand’s milestones or special occasions.
- Special Events: For major events like store openings, new service launches, or industry conferences.
- Exclusive Previews: Offering a sneak peek of upcoming products or limited-edition items to create anticipation.
WHAT TO POST CARDS
"SALON EDITION"
Campaign Objective:
As a brand-new product in the beauty industry, the primary goals were to build collaborations with other businesses, increase awareness, and drive sales. The What to Post Cards were designed to help salon owners generate content ideas for their social media, making this a unique and valuable tool.
PR Box Details:
The launch kit, themed "Smash Your Socials," featured branded chocolate smash cakes filled with on-brand candy and a set of What to Post Cards inside. Each cake had "Smash Your Socials" written on top and came with a hammer, inviting recipients to literally smash their way to better social media content—tying the product and experience together in a memorable way.
Target Audience:
The PR kits were sent to industry leaders across Australia, including heads of beauty brands, skin specialists, coaches, and media outlets, ensuring the product reached influential figures in the beauty industry.
Results:
The campaign was a resounding success, selling out 250 units and achieving a collective Instagram reach of 800,000. Additionally, the brand saw a 10% increase in followers (800 new followers). This successful launch also secured an international distributor in the USA, a wholesale partnership with one of Australia’s largest salon wholesalers, and coverage by major media outlets.
WHAT TO POST CARDS
"LASH & BROW EDITION"
Campaign Objective:
The primary goals were to build collaborations with lash and brow artists, educators, and industry leaders, while also partnering with complementary brands to increase brand awareness and drive sales within the lash and brow community.
PR Box Details:
The PR Box featured a purple and retro theme centered around a school-style locker covered in lash and brow stickers. Inside, recipients found a set of Lash and Brow What to Post Cards, purple brow mapping string, violet tint, tint oxidant, purple spoolies, a content creation mini microphone in a retro Nokia-style box, and a purple Glam Grip for hands-free content creation. Each locker was personalised with the recipient's high school crush, adding a fun and nostalgic touch that resonated with the audience.
Target Audience:
The campaign targeted large lash and brow artists, industry leaders, educators, brand ambassadors, and media outlets, ensuring the PR Box reached influential figures within the industry.
Results:
The campaign sold out 250 units, achieved a reach of 2 million through collaborative accounts and media features, and resulted in a 5% growth in social media followers. The personalized and nostalgic elements of the PR Box received rave reviews, with many calling it one of the best and most forward-thinking PR packs they had ever received.
HOT OFF THE PRESS!
Creating a standout PR Box is about more than just products; it's about crafting an experience that tells your brand’s story in a memorable way. Thoughtful details, can make your box Instagram-worthy and increase the likelihood of being featured in industry media outlets. By tying your PR Box to a relevant theme or event or emotion and making the unboxing experience shareable, you enhance the chances of your brand being spotlighted and remembered.
SO, WHAT GOES IN A PR KIT & WHO DO WE SEND THEM TO?
THAT'S WHERE WE COME IN!
BOOK IN A COMPLIMENTARY 30MIN CONSULTATION TO FIND MORE ABOUT OUR LAUNCH SERVICES!
LET'S MAKE YOUR NEXT LAUNCH UNFORGETTABLE!
